STYLE KNOWS NO BOUNDARIES—AND NEITHER SHOULD WE.
Tommy Hilfiger X Indya Moore​ | Social Campaign

I don't know about you, but I'm personally tired of webshops recommending clothes to me based on "gender" or whatever. Like, can't you just show me clothes and let me choose according to my size? Indya Moore must've felt the same way so they collaborated with Tommy Hilfiger to create a fabulous collection, designed without gender in mind and for all beautiful body shapes and sizes. Yes, I did buy some of the pieces myself, but come on, look at them. I mean, can you blame me?

Indya Moore and their friends Gia Love, Cory Walker, Chella Man and Pidgeon all took the pieces from the capsule for a spin and modelled them for the video and the main visuals.

We wanted the social campaign to focus on the voices of Indya and their friends to inspire people and empower their vision.

We even opened up the campaign to the audience and asked them to send their thoughts so we can feature them—and by featuring them I don't mean reposting. We got an illustrator from the community to write them on pieces from the collection itself. 

Whatever you put on your body should make you feel great—ready to go out and do great things in the world. Life's short after all, so live it the way you want and wear what makes your body feel truly yours.