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​Hello :)
My name is Fadi. I'm a Creative Copywriter based in Amsterdam.

Decided to hit the blank pages as they were the only thing that didn’t hit me back, my passion for writing went from being my default mode of self-expression as a kid to becoming the way I pay for vegan mince and a sneaker collection as an ‘adult’.

I’m a native English speaker with eight years of experience in advertising - two of which were at TBWA in Dubai. I've worked on brands like Tommy Hilfiger, adidas, Vodafone, Chevrolet, Qatar Airways, Ericsson, UCL, Qatar Tourism and Marriott Hotels & Resorts. ​

Throughout my career, I've worked on different types of projects. I've created campaign narratives and brand activations. I've written TVC scripts and copy for: 360 campaigns, social and digital content, blogs and newsletters.

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BRANDS I WORKED ON

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PHILOSOPHY​​
WHY (NOT)?

Ask "why?" to learn something new, and "why not?" to question the ‘impossibles’. Go with life’s flow and allow your mind to run freely. Anything is possible when you have the right mindset. Your best ideas are lurking somewhere in your mind. Allow a dynamic environment to help you unlock them, and enjoy every part of the process. Advertising is fluid. It might seem shallow, but there is always room to dive deeper and create something meaningful. Maybe some day one of your quirky, outlandish ideas might end up being the thing that saves humanity. Why not? ​​