Hey. My name is Fadi Sulaiman.
I'm a conceptual Senior Copywriter based in Amsterdam.

Writing has been my default mode of self-expression ever since I was a kid. I’m a native English speaker with 8+ years of experience in advertising - two of which were at TBWA in Dubai. ​

EXPERIENCE
Senior Copywriter at Tommy Hilfiger (Mar 2021 - Present)
Creating social and digital content that tells the brand story and engages the audience, while focusing on new ways to attract Gen Z.

Copywriter at adidas (May 2019 - Mar 2021)
Created content that tells product stories through video scripts, website and app copy, social content and blogs.

Freelance Creative Copywriter (Nov 2014 - Present)
Working with clients and agencies based in Qatar, Dubai and Amsterdam to create campaign content for Digital, Social, Outdoor, Activations, TVC and Print. 

EDUCATION
MasterClass - Advertising and Creative Writing (2020 – Present)
i-to-i - Teaching English Certificate (2012)
College of the North Atlantic - ABA Marketing (2009 – 2011

CORE SKILLS
Storytelling - Campaign narratives - Script writing - Brand activations - Digital copy

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Brands I've written for...

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Content I've created...

Tommy Hilfiger X Indya Moore

adidas 4D

Eid in Qatar Festival

adidas Originals

adidas SPEEDFACTORY

Qatar National Sports Day

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My favourite question:
WHY (NOT)?

Ask "why?" to learn something new, and "why not?" to question the ‘impossibles’. Anything is achievable when you have the right mindset. Advertising is fluid. It might seem shallow, but there is always room to dive deeper and create something more meaningful.