FEEL THE FUTURE
adidas 4D​ | Product Launch - Digital & Social Campaign

Sex is cool, but have you seen this adidas 4D campaign?

Everyone knows what 3D means, but what is 4D? Is it the cinema experience I have yet to meet one fan of? Can't be. We’re talking about sneakers here. So what is it? It’s very simple:

Like finally, a 4D something that is actually useful. A sneaker designed based on analysing the foot bends and landings of more than 4000 athletes to deliver cushioning and support exactly where they’re needed. Question is, how do we tell this story to someone as they’re scrolling through their Instagram feed?

THE CAMPAIGN
​We gave people a glimpse of what happens behind the scenes, showing them how 4D was created. Registering every foot bend and landing to get the technology to the level it is now. The journey brought the message to people on many social and digital channels. Check out the master visuals of the campaign here:

Let's talk touchpoints. Here's a bit of social:
​Instagram - Snapchat - Pinterest - Facebook

And this is some digital + CRM:

A new era is upon us. 4D is a step towards the future and those who adopt innovation are on board. Are you?