Capture Joy
Qatar Tourism Authority​ | 360 Campaign - Print - Outdoor - TVC - Digital - Social - Activation

Every holiday has its charm. Eid in Qatar is no exception. 
How do we excite tourists about joining Qataris as they celebrate Eid. 
​Hold my karak tea.

Tourists are always looking for a way to experience a destination from a local's perspective. They want to go what locals go, eat where locals eat and get a sense of what it's like to have lived there your whole life. So we created a 360 campaign where tourists got to see, feel and experience what it's like to be a Qatari celebrating Eid - whether you're a kid or an adult. 

The visuals captured the joy of Eid traditions that Qataris grew up with. Locals, expats and tourists alike got to experience the same events and were engaged in the same activations. Those who weren't there got to see what their friends and families were doing on social channels. ​The cherry on top was when the campaign was shortlisted for an Effie MENA in 2016.