CANVAS OR PIXELS?
adidas SPEEDFACTORY​ | Brand Activation - Editorial Content

Some start on canvas, some are born in the pixel days. Are you loud and colourful like graffiti or subtle and mysterious? Rock the kicks that tell your story. Which one will it be?

To activate SPEEDFACTORY - a special adidas factory that produces shoes in a matter of weeks instead of months - we created a competition where two designers from different eras compete to get more votes and have their design produced. The people get to decide what shoe they want to bring to life with their vote and order it exclusively. The experience was live on the app for 2 weeks and engaged more than 50,000 voters. More assets were created to promote the activation on the website, CRM and social media.