Senior Copywriter | Fadi Sulaiman | Amsterdam
WORK
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TELL ME A BIT ABOUT YOU :)
Note
: in case you already have a written brief in another format, you can email that directly to me at
hello@fadisulaiman.com
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Name
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First
Last
MOBILE
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JOB TITLE
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Email
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COMPANY
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INDUSTRY
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HOW CAN I HELP?
BACKGROUND
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What would you like me to help you with? (e.g. campaign concept, activation, script, editorial content...etc.)
ABOUT YOUR COMPANY
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Tell me about your company. What is your product/service? What customer problem does it solve? How are you different from your competition?
KEY MESSAGE TO COMMUNICATE
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What is the one statement you would like to tell your audience about your brand through this project?
SUPPORTING FACTS
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What makes your message more than just a claim? What are some hard facts that can back up your claim?
TONE & STYLE
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If your brand were a person, would it by quirky or more serious? How would it talk? Feel free to use a celebrity reference here.
AUDIENCE
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Who would find this product/service useful? How old would they be? What do they do for living? What are they interested in? What would they wear?
COMMUNICATION OBJECTIVE
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What is the final action you'd like the audience to take after they've interacted with your content? (e.g. shop, donate, share...etc.)
CHALLENGES
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Are there any technical or legal difficulties?
DEADLINE
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When do you need this by? I will confirm the deadline to you by email.
LIST OF DELIVERABLES
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Let's break down this request into the items you'll need me to work on. Do you have a media/content plan already? Here's an example: - Instagram post 1: Tease phase - Instagram post 2: Launch phase - CRM 1: Tease phase - CRM 2: Launch phase
BUDGET
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What's your budget for my hours and for production?
ADDITIONAL INFORMATION
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Any do's and don'ts, links to documents, things you couldn't find a field for? Throw them in here :)
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WORK
HELLO
BLOG
ILLUSTRATIONS