Trusted By

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TESTIMONIALS
​WHY PICK ME, CHOOSE ME, LOVE ME

A true storyteller can take the most complex brief and distil it into a single, powerful idea. It was something I never had to teach Fadi. It was clear the very first time we worked together. His concepts and narratives sparked momentum across the team. His creativity and dedication changed how his client saw the agency.

Sandeep Fernandes

Creative Director at TBWA

Fadi is a dream to work with. A collaborative, thoughtful and strategic creative. He always brings fresh energy to a project, taking both a deeply curious and 360 creative approach. He is reliable and always delivers - on time, on brand, on budget.

Megan Roberts

Content Director at Tommy Hilfiger

We went from wondering what to do about our marketing to having a high-ranking website and sales materials that deliver the right message. Fadi showed us creative, cost-effective ways to make marketing efficient. He’s passionate and results-driven.

Sven Kolodziej

Sr. Commercial Account Manager at Thinformatics

Fadi brings a strong sense of conceptual creative thinking to the table. You can count on him to use research, data, insights, and strategy to formulate creative concepts that resonate and convert. Fadi is a passionate writer and his work speaks for itself.

Bethany Wong

Project Manager at 72andSunny

It's rare to find a true wordsmith who has strategic oversight. Fadi can find narratives in places where it seems impossible. He's TikTok and IG famous so he knows what's culturally relevant and is very resourceful. Also super fun to drink with.

Richard Askin

Creative Director at adidas

Book a call See my work

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WORK EXPERIENCE (CV)
​MY CAREER IN A NUTSHELL

DDB (CATORCE) Senior Copywriter May 2026 – Present; Barcelona, Spain

Leading creative on Australian market for CUPRA.

YER Creative Lead / Senior Conceptual Copywriter May 2024 – May 2026; Amsterdam, Netherlands

Went client side in the staffing and recruitment world and told Gen Z creatives what to do.

TOMMY HILFIGER Senior Conceptual Copywriter / Senior Creative Mar 2021 – Apr 2024; Amsterdam, Netherlands

Created TOV decks…lots of them!

ADIDAS Conceptual Copywriter / Creative May 2019 – Mar 2021; Amsterdam, Netherlands

Wrote about sneakers I ended up buying myself.

INDEPENDENT CONSULTANT Freelance Conceptual Copywriter / Creative Strategist Jan 2017 – Apr 2019; Amsterdam, Netherlands

Made lots of websites, helped shape SME brands, loved every client!

TBWA Conceptual Copywriter / Creative Nov 2014 – Dec 2016; Dubai, UAE

Made Qatar Tourism love the agency so much, they became the 4th largest client.

ADABISC FUTURE QATAR Creative Copywriter Mar 2012 – Oct 2014; Doha, Qatar

Found out copywriting existed and fell in love with the ad industry.

About me

I LOVE TURNING blablabla INTO RARARA

Curious. Dreamer. Inquisitive. Scatterbrained. Journaled a lot as a kid. Teen me was the class clown. After graduation, I stumbled upon copywriting. Boom. Life flipped. The start of a career where I could put my writing craft, storytelling passion, and disruptive humour to good use.

15 years later, I levelled up. I developed as a creative thinker, a problem solver, a leader, a strategist, and sometimes even a responsible adult. I studied screenwriting. I took a deep dive into AI and tech. Gained superpowers. All the skills I picked up along the way now come together to make brand stories more meaningful.

Random facts: Native English speaker. Speak Dutch and Arabic fluently. Learning Spanish. Recently moved from Amsterdam to Barcelona. Will always love Dutch cheese. Can walk insane distances. I have 9 piercings and 9 tattoos. Seen 27 countries. I used to have 20 cats.

Book a call Explore portfolio Ask me about my cats