Less guessing, more connecting
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Clear value proposition
Your audience shouldn’t need a Harvard degree to understand what you’re selling. They actually don’t care what you’re selling. They care how you can solve a problem for them or add value to their lives. I help you figure out what your value proposition is and communicate it clearly, so you sell less and covert more. |
Understand your audience
Most business leaders obsess over their product (rightfully so), but they forget about their consumer’s needs and wants. I help bridge that gap so you speak to your consumer’s needs, pain-points, and goals in a way that places your product or service in the context of their lives. Less jargon, more connections. |
More trust, more conversions
Cut time spent on chasing leads that go nowhere and get quality leads instead. I lay the groundwork for you to pitch your business with confidence—whether you’re communicating in person, through your website, organic social content, panel talks, paid ads, podcasts, or internally. |
Skip the learning curve
A/B testing, UI/UX journeys, 360 ad campaigns, content calendars, AI agents and automated workflows…scary terms that overwhelm most people. To me it’s just another Tuesday. I’ve succeeded (and failed) many times over 15 years so you don't have to. Take advantage of my expertise to help build your brand seamlessly. |
Testimonials
Fadi is a dream to work with. A collaborative, thoughtful and strategic creative. He always brings fresh energy to a project, taking both a deeply curious and 360 creative approach. He is reliable and always delivers - on time, on brand, on budget. |
It's rare to find a true wordsmith who has strategic oversight. Fadi can find narratives in places where it seems impossible. He's TikTok and IG famous so he knows what's culturally relevant and is very resourceful. Also super fun to drink with. |
Fadi brings a strong sense of conceptual creative thinking to the table. You can count on him to use research, data, insights, and strategy to formulate creative concepts that resonate and convert. Fadi is a passionate writer and his work speaks for itself. |
More eyes on your brand
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Concept & strategy
Defining how your brand fits within your consumer's world, what your brand needs to say, how it should say it, when and where it should say it to reach the right ears. We'll create messaging frameworks for your brand and products/services. |
Content creation
Turning messaging frameworks into thumb-stopping stories using the right visual, verbal and copy hooks for your brand. We'll create a fully-integrated ecosystem of content that engages your audience across different platforms and formats. |
AI & Automated workflow
Scaling our efforts and minimising hiccups in your business process. We'll let the robots do our repetitive tasks while we focus on innovation and making our products, communications, and stories more engaging. |
The thought leadership trail
One of my passions is empowering innovative thinkers who have the potential to change the world. We'll create a trail that empowers the leaders in your organisation to tell inspiring stories and shine on LinkedIn and panel talks. |
Some of my proudest moments
Optimised Tommy Hilfiger's global website journey and content leading to more than 20% increase in e-commerce sales within a year. Viral, most engaging social campaign for Qatar Tourism resulting in 100% hotel package sell-out. |
Made headlines and engaged seen-it-all NYC sneakerheads by turning an adidas Originals sneaker drop into a unique, real-world hustle culture competition. Increased revenue by 8% within 3 months by launching a successful integrated campaign at YER. |
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About meFrom passionate writer to strategic problem solver
Writing was always the best way for me to express myself and process my thoughts. When I found out that I could make a career out of something I’ve been doing as a hobby, I was ecstatic. I actually thought it was too good to be true, at first, but I was young and didn’t have much to lose. With 15 years in the game (agency and client-side), I grew beyond just a writer and developed as a creative thinker, a leader, a strategist, a solutions finder and a head full of content ideas. I'm based in Amsterdam, but thanks to the internet gods, I'm now available to the whole wide world. I'm a native English speaker, but I speak Dutch fluently. Oh, and I used to have 20 cats. |
