Hi.
I'm Fadi :)
100+ global brands and startups have hired me to make their brands memorable.
EXPERTISE
NARRATIVE AMPLIFIED BY TECH
EARNED MEDIA // EXPERIENTIAL MARKETING // BRAND STORYTELLING // AI & TECH INTEGRATION
HUMAN-FIRST NARRATIVES
Stories start with people. I combine psychology, cultural understanding, and human insights to shape a story that evokes feelings — then tell it in unconventional ways that deliver the message instead of saying it.
AI & Automation
Tech should empower storytelling. I design AI-assisted workflows, content bibles, and systems that give the story superpowers while increasing efficiency and scale.
CREATIVE LEADERSHIP
Guiding a team towards an objective. Creating an environment where creativity thrives and knowledge is exchanged to elevate the work. Guarding the mission to tell powerful stories that create a lasting impact.
Personal Brand?
Define the course of your industry using your voice with the Thought Leadership Trail for executives. An exclusive programme for leaders with uncapped ambition.
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TRUSTED BY
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TESTIMONIALS
WHY PICK ME, CHOOSE ME, LOVE ME
We went from wondering what to do about our marketing to having a high-ranking website and sales materials that deliver the right message. Fadi showed us creative, cost-effective ways to make marketing efficient. He’s passionate and results-driven.
Fadi brings a strong sense of conceptual creative thinking to the table. You can count on him to use research, data, insights, and strategy to formulate creative concepts that resonate and convert. Fadi is a passionate writer and his work speaks for itself.
It's rare to find a true wordsmith who has strategic oversight. Fadi can find narratives in places where it seems impossible. He's TikTok and IG famous so he knows what's culturally relevant and is very resourceful. Also super fun to drink with.
Fadi is a dream to work with. A collaborative, thoughtful and strategic creative. He always brings fresh energy to a project, taking both a deeply curious and 360 creative approach. He is reliable and always delivers - on time, on brand, on budget.
A true storyteller can take the most complex brief and distil it into a single, powerful idea. It was something I never had to teach Fadi. It was clear the very first time we worked together. His concepts and narratives sparked momentum across the team. His creativity and dedication changed how his client saw the agency.
HIGHLIGHTS
SOME OF MY PROUDEST MOMENTS
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Tommy Hilfiger
Led the global website narrative and content, improving storytelling and driving a 20%+ increase in e-commerce sales over 12 months.
Adidas Originals
Created a unique sneaker launch that caught the attention of New York sneakerheads and made headlines on High Snobiety and Hypebeast.
30+ Startups
Established the narrative and positioning for several early-stage companies — earning them more presence and achieving higher conversion.
Qatar Tourism
Launched a social campaign that went viral in the GCC market and earned the highest organic engagement for the brand.
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About me
I LOVE TURNING
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INTO
RARARA
Curious. Dreamer. Inquisitive. Scatterbrained. Journaled a lot as a kid. Teen me was the class clown. After graduation, I stumbled upon copywriting. Boom. Life flipped. The start of a career where I could put my writing craft, storytelling passion, and disruptive humour to good use.
15 years later, I levelled up. I developed as a creative thinker, a problem solver, a leader, a strategist, and sometimes even a responsible adult. I studied screenwriting. I took a deep dive into AI and tech. Gained superpowers. All the skills I picked up along the way now come together to make brand stories more meaningful.
Random facts: Native English speaker. Speak Dutch and Arabic fluently. Freelance creative. Based in Amsterdam. Can walk insane distances. I have 9 piercings and 9 tattoos. Seen 27 countries. I used to have 20 cats.
15 years later, I levelled up. I developed as a creative thinker, a problem solver, a leader, a strategist, and sometimes even a responsible adult. I studied screenwriting. I took a deep dive into AI and tech. Gained superpowers. All the skills I picked up along the way now come together to make brand stories more meaningful.
Random facts: Native English speaker. Speak Dutch and Arabic fluently. Freelance creative. Based in Amsterdam. Can walk insane distances. I have 9 piercings and 9 tattoos. Seen 27 countries. I used to have 20 cats.